Embroidery, Developed with Precision
AARA Embroidery is a specialized hand embroidery development studio partnering with global fashion, accessories, footwear, home décor, gifting, and art brands to deliver custom embroidery solutions and refined surface embellishment.
Rooted in traditional craftsmanship and executed with technical precision, we transform design concepts into production-ready embroidery developments ensuring consistency, scalability, and international quality standards.
Our expertise spans a wide range of luxury embroidery techniques, including zardozi embroidery, aari embroidery, thread work, beadwork, sequin embroidery, and mixed-material surface design. Each project is developed with a structured approach, maintaining high attention to detail, design accuracy, and quality control at every stage.
Where embroidery defines the product, AARA acts as a dedicated embroidery development partner, managing sampling, prototyping, and bulk-ready execution with discipline and precision.
Founders
AARA is led by Mayuri Kothari and Kruti Khanna bringing together refined craftsmanship and structured leadership.
Mayuri Kothari, Founder & Creative Director, with 13 years in fashion design and 2 years in jewellery design, brings an entrepreneurial approach to hand embroidery development translating design into precise, production-ready execution in collaboration with skilled karigars.
Kruti Khanna, Co-Founder & CEO, brings over 13 years of experience in finance and operations, ensuring clarity, scalability, and disciplined execution.
Together, they shape AARA as a focused embroidery development studio for global brands.
The aara Standard
Clear process
Controlled execution
Consistent quality